Program Overview

Sales management is the process of developing a sales force, coordinating sales operations, and implementing sales techniques that allow a business to consistently hit, and even surpass its sales targets. If your business brings in any revenue at all, a sales management strategy is an absolute must. When it comes to boosting sales performance for any organization, the secret to success is always precise sales management processes.

Besides helping your company reach its sales objectives, the sales management process allows you to stay in tune with your industry as it grows and can be the difference between surviving and flourishing in an increasingly competitive marketplace.

Objectives
  • Develop and update their knowledge of the methods and concepts used in sales management
  • Gain an awareness of competitive strategies and approaches in turbulent environments
  • Discuss current trends and the future direction of sales management in companies
  • Establish contact with executives in other sectors or industries who are facing similar challenges.
Program content

Module 1: Marketing mix

  • Product
  • Pricing strategies
  • Price setting for multiple product or lines of product

Module 1: Distribution

  • Benefits provided by intermediaries
  • Types of structures
  • Distribution and e-commerce
  • Communication
Who should attend

New, existing or potential sales managers who want to acquire or refresh sales management skills in a structured manner in the shortest possible time.